FORGING ELITE COMMUNITY
ATTENTION – PLEASE READ
On June 8th we decided that we will no longer be formally affiliated with Greg Glassman or CrossFit.
As part of our transition away from the CrossFit brand, we are excited to announce that we will move forward as CFW Athletics & Fitness. It was important to us that we stay true to the brand we’ve all built together while continuing to move the gym in an inclusive and community-first direction.
These new designs both honor our last decade together and embrace the change we hope to lead. And while the gorilla may no longer be the proverbial face of the franchise, don’t worry, it’s not going away! The re-branding, including updated website, social media and emails will begin immediately but will take some time to finish.
We’re also proud to announce that we are going to establish a partnership with the Boys & Girls Club of Worcester (https://www.bgcworcester.org/) that will be funded, in part, by the savings associated with no longer paying a CrossFit affiliate fee. We share the same core beliefs and it is our plan to provide a $1,000 scholarship annual scholarship grant to a student in their program intended to help defray the costs of college at an institution of higher learning in Worcester and will include a free membership to our gym. We hope to be able to supplement this annual donation with additional fundraising throughout the year.
We thank you all for your continued support and look forward to what the future will bring for all of us!
CFW. Forging Elite Community.